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 The Impact of Fraud Controls on Sales Conversion 

There are a number of things that can negatively affect your sales conversion: a poor user experience, limited payment options, improper data normalization tools, overly strict policies and procedures, asking for too much data or an intrusive checkout process. As a merchant you are in the business of doing business, and turning away good customers is not the way to maximize your potential.


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Impact of Fraud Controls on Sales Conversion

  • An online training course that focuses on understanding and being able to convey the impacts of fraud controls on both sales conversion and user experience while being able to identify pain points causing lost sales and abandonment.


    This course was last updated in August, 2017 to reflect the changing online and alternative payments landscape. Offered in HTML5 and compatible with all mobile devices.