Training Options ON INternational & REgional Payment Preferences
A mix of payment options that provides strong sales and conversion in one region will not yield the same results in other regions or nations. That is just the reality of the payment market: preferences are fragmented and diverse. Offering local payment methods and appealing to local payment preferences is a crucial factor determining success when expanding sales abroad, and in the online channel there are many payment methods to choose from.
The following group of courses is focused on the prevailing international payment preferences across the nations and regions of the world. When considering expanding online sales to new markets it is important to first consider factors such as the current status of the eCommerce market, the dominant online payment methods, as well as the local payment methods and preferences in the major eCommerce markets of each region.
These training programs take both a regional perspective and country-specific perspective focusing on the major eCommerce markets in each region. Expect to gain an understanding of the eCommerce market for the region as a whole and which countries enjoy the largest online sales volume. Then the specific payment preferences affecting online payments in each of the major eCommerce markets are discussed detailing the adoption rates and preferences for specific payment methods and brands.
Theses regionally focused courses examine eCommerce markets that are established, rapidly growing and emerging. Established markets such as North America and Western Europe are discussed in terms of eCommerce market size, online payment preferences and other considerations at the regional level while also taking a closer look at the nations with the largest eCommerce markets in each region to consider the diverse and fragmented payment preferences. Courses now available from the eCommerce Payments Series include courses on eCommerce payments and preferences in Germany, the United States and the United Kingdom.
The United States and United Kingdom are the world's largest business-to-consumer eCommerce markets, while Germany is the second largest eCommerce market in Europe behind the UK. The next three largest eCommerce markets in Western Europe are France, Spain and Italy, and each of these markets are prime places to expand eCommerce sales. Of course merchants need to familiarize themselves with these local markets, being sure to offer the right mix of payment methods and understanding the local tax, payment and fraud considerations.